Providing a rich mobile experience for customers without the complexity and overhead of a native app
Trafalgar Fire is Australia’s leading Passive Fire Systems & Products Manufacturer. They offer a comprehensive range of passive fire containment solutions that are compliant with Australian NCC 2022. They combine the world’s best technology with locally developed and patented solutions. To maintain market leadership, they keep to date with the latest technology trends in passive fire protection and construction techniques.
Trafalgar and their clients needed an easy way to get product recommendations for specific parts of their projects. Things change rapidly on a construction site, so their customers needed to be able to specify and select that equipment right away on site. Trafalgar prides themselves on their long history of listening, learning, and working with their customers to tailor products for even the most challenging design requirements facing Australian contractors.
First, we conducted a thorough assessment of their requirements. Due to the nature of their continually evolving product line, a custom mobile application would require frequent app updates and ongoing maintenance. A custom mobile application would also run the risk of updated delays brought on by the application store approval cycles. With all of that in mind, Sudaka Labs recommended a progressive web application (PWA).
With a PWA, Trafalgar’s customers would get the best of both worlds. Users would access Trafalgar’s products via an icon on their home screen. No pesky application store approval process; and users could still have the look, feel, and features of a native mobile app.
For Phase 1, Suduka Labs was able to integrate the application with Trafalgar’s customer relationship management (CRM) system to provide a better user experience and assist their customers with further technical documentation or addressing questions. When the application makes product recommendations, users can save them or share them with colleagues.
This whole process took eight weeks from the initial discovery phase to roll out at the customer. At the end of the day, the solution provided by Sudaka Labs allowed Trafalgar to improve the user experience for customers working on-site, allowing the sales team to address gaps in their offering and provide technical specifications of their products for compliance and audits.
The marketing team was able to better serve their customers using the insights provided by the app, delivering a better service, creating a stronger bond with customers and maximising the ROI.
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